Exhibitions, trade shows, and expos offer valuable chances to promote your brand, attract clients, and leave a lasting impression. To make the most of these events, your shell scheme graphics play a vital role. These visuals cover the panels of modular exhibition stands and are key to how your booth looks and feels. Choosing between rolling and fixed graphics can affect your stand’s impact, practicality, and cost. 

In this brief guide, we highlight the differences, benefits, and ideal uses of both types, helping you select the most effective option for your exhibition display at your next event.

What Are Shell Scheme Graphics?

Shell scheme graphics are printed visuals designed to fit within the framework of a shell scheme stand. These stands typically consist of aluminium frames with white infill panels, which act as a blank canvas for your branding. By covering these panels with customised graphics, you can turn a plain box-like structure into a vibrant and branded experience.

Graphics can be attached using Velcro, magnetic strips, or mounted directly, depending on the material and format. The choice of shell scheme graphics can directly affect how well your brand is presented, how easy your stand is to install, and how memorable it becomes for visitors.

What Are Rolling Shell Graphics?

Rolling shell graphics are made from flexible materials such as vinyl or fabric. These graphics are printed on large sheets that can be rolled up and transported in tubes. Designed for ease of use, rolling graphics can be quickly attached to your shell scheme walls with Velcro, magnetic strips, or simple hanging systems.

Advantages of Rolling Graphics:

• Lightweight and Portable: Easy to transport in small vehicles, ideal for lone exhibitors or those without a full installation team.
• Quick Setup: Rolling graphics can be installed and removed within minutes, saving valuable time during setup and pack-down.
• Budget-Friendly: Generally more affordable, especially for businesses attending one-off or smaller exhibitions.
• Reusable: With proper storage, rolling graphics can be used across multiple events.

Disadvantages of Rolling Graphics:

• Wrinkles and Creases: If not stored or handled correctly, these graphics can develop folds which affect their visual impact.
• Less Premium Appearance: Compared to rigid options, rolling graphics may not offer the crisp, professional look some brands require.
• Limited Durability: Over time and with repeated use, flexible graphics can fade or become damaged.

Rolling graphics are a great fit for exhibitors who travel frequently or those with limited storage and transport capabilities. They’re especially popular with businesses using pop up stands, portable display units, and compact exhibition setups.

What Are Fixed Shell Graphics?

Fixed graphics are printed on rigid materials like Foamex, PVC, or acrylic. These panels are cut to fit the exact dimensions of your shell scheme and are mounted securely in place, often with clips or fasteners provided by the exhibition organiser.

Advantages of Fixed Graphics:

• High-End Visuals: Fixed graphics offer a clean, polished appearance that exudes professionalism.
• Perfect Fit: Designed to align with the panel dimensions of your shell scheme, resulting in seamless visuals.
• Durable and Long-Lasting: Suitable for repeated use over many exhibitions without significant wear and tear.
• Striking Impact: Great for high-profile events where first impressions count.

Disadvantages of Fixed Graphics:

• Transport Challenges: Rigid panels are bulky and often require larger vehicles or professional couriers for transport.
• Higher Cost: The initial investment is typically more than that of rolling graphics.
• Complex Installation: Setting up fixed graphics usually takes longer and may require more than one person.

Fixed graphics are ideal for brands that prioritise visual quality and consistency across multiple events. They're a go-to for premium brands and larger corporations seeking a standout presence at exhibitions.

Rolling vs Fixed Shell Graphics – A Quick Comparison

How to Choose Between Rolling and Fixed Graphics

When deciding between rolling and fixed shell graphics, consider the following key factors:

1. Your Budget

Rolling graphics are generally cheaper to produce and easier to manage, making them ideal for new businesses or those working with limited funds. Fixed graphics may be more expensive, but they often offer better long-term value due to their durability.

2. Frequency of Use

Are you attending a single event or planning a full exhibition calendar? Rolling graphics are perfect for occasional use, while fixed panels are ideal for regular exhibitors who want lasting visual quality.

3. Transport and Storage

Do you have the means to transport large rigid boards, or would rolled-up graphics in a tube be more manageable? If you’re relying on public transport or small vehicles, rolling graphics may be the way to go.

4. Setup Support

If you're setting up alone or with minimal help, rolling graphics are easier to manage. Fixed graphics might require more time and hands, especially for precise installation.

5. Visual Expectations

What image are you trying to project? A startup might favour rolling graphics for flexibility, while a luxury brand might invest in fixed graphics for a more premium feel.

Blending Both: Hybrid Options

It’s worth noting that some businesses opt for a hybrid approach, using a combination of both types. For example:

• Use fixed graphics on central walls to showcase branding.
• Use rolling graphics on side panels for additional messaging or decorative visuals.

This approach offers balance – the sleek look of fixed panels where it matters most, and the convenience of rolling graphics where flexibility is needed.

Design Tips for Effective Shell Scheme Graphics

Whether you choose rolling or fixed, follow these design principles to get the most from your graphics:

• Plan Around the Framework: Know the dimensions of your shell scheme panels before designing.
• Use Bold, Readable Text: Especially important for pop up stand-style setups viewed from a distance.
• Stick to Brand Guidelines: Keep colours, fonts, and messaging consistent.
• Add Lighting: Good lighting can enhance both rolling and fixed graphics significantly.
• Think Vertical: Design vertically for better impact, particularly on tall shell scheme walls.

Final Thoughts

Rolling and fixed shell scheme graphics each offer distinct advantages. Rolling graphics are lightweight, portable, and ideal for one-off events, while fixed graphics provide a sleek, professional finish suited to long-term or premium branding. Your choice should reflect your business goals, event frequency, and desired brand image. A carefully chosen graphic style can significantly enhance your exhibition impact. Whether flexible or fixed, a strong display can differentiate your brand and create memorable impressions.

VC Print delivers customised solutions for all your exhibition and branding needs, offering top-quality pop up stand displays and professionally designed shell scheme graphics to ensure you stand out.