Citi Design is the creative and strategic approach employed by Citigroup, one of the world’s leading global financial services institutions, to shape its visual identity, customer experience, and brand presence. Citi Design is not just about aesthetics; it integrates functionality, innovation, and consistency, reflecting the values and services that Citigroup offers. The design language spans multiple areas, from digital interfaces to physical spaces, and serves as a unifying thread that connects Citigroup’s diverse global operations.
